The spec sheet
What you get, component by component.
An engagement is a build. Each part below is designed for your firm, run in the open and documented so your team can take it over.
The components
Buyer map
A written read of your go-to-market as it stands. Which inputs are live, which read zero and where an outbound engine would fit first. It is free, and it is yours whether we work together or not.
Agreed baseline
Before anything goes live we agree what pipeline looks like today and how we will report against it. You see the same figures we see.
Buyer specification
The roles that own the problem you solve, the firms where those roles sit and the reasons each one should care. Fintech buyers include risk, operations, finance and compliance owners, and the spec treats them as different readers.
The running channel
Researched outreach to named people, each message written for one person and reviewed by a human before it goes. We staff it and run it until it produces pipeline.
Replies come to your sellers as conversations worth having, with the context attached.
Authority layer
Where it is missing, we add what a careful buyer checks: press coverage, short video and site pages that answer real buyer questions. It is scoped to what your channel needs, never the whole menu.
Answer engine visibility
Search work aimed at the moment a buyer asks an AI assistant for a shortlist in your category. The goal is that your firm is on it, described accurately.
At handover
What you own when we step back.
The handover is the point of the work. Nothing stays locked in a tool only we can open.
- The playbook, written for your firm and your buyers
- The buyer data we built, cleaned and labeled
- Every sequence and message template we used
- Reporting set up against the agreed baseline
- Your own people, trained to run the channel
- Notes on what we tested and what we dropped
From your side
What we need from you.
A clear owner on your team, honest answers about who buys and why, and sellers ready to take the conversations the channel starts. We handle the research, the writing and the running.
Every engagement is scoped after a conversation, against the gaps the buyer map finds.
Start with the map.
Tell us about your firm and we will send back a written read of your channels. No obligation.